Moroccan Glow was founded with a vision to empower women in Morocco by showcasing and selling products they create. We believe in the strength and craftsmanship of Moroccan women and are dedicated to providing them with a platform that highlights their incredible work. Through our business, we aim to promote economic independence and social empowerment for these talented artisans​

Sarra, the founder of Moroccan Glow, is a passionate advocate for Morocco's cultural heritage. Raised in Morocco, Sarra deeply values the traditions, especially the significance of the hammam, a communal space where people come together for cleansing and social rituals. Her personal connection to the hammam stems from childhood, where weekly trips with her mother involved cherished rituals. Sarra's mission is to bring the unique and rejuvenating hammam experience to homes worldwide, sharing the physical, spiritual, and communal benefits of this ancient practice​